resume

Profile

Creative Web Strategist with Technical Knowledge and Professional Experience to Lead Teams and Inspire Groups Seeking Challenge.

Web site design, consultation, site architecture and development, standards and ADA compliance, content generation, script implementation, usability testing, search engine optimization, cross-browser compatibility, statistics analysis, project management and training experience. (9 years)
- Web development team management. (5 years)
Creative design, brand management, marketing plan development and content generation experience. (16 years)
- Marketing manager for more than 35 telecommunication retail venues. (3 years)

Recruited to design and develop a new unified web presence for parent institute and affiliates.
Content management system integration.
Web site training and consultation services.
Logo and graphic design services.

Recruited to design, develop and maintain a new unified Web presence for a large college with 22 departments.
Worked directly with administration, marketing, IT and support staff to analyze stakeholder and end user needs including competitive analysis, site usage analysis, user profiling, task analysis, verifying user requirements, iterative prototyping, interface design, usability testing and site launch marketing.
Developed and articulated strategic opportunities for Web and e-mail campaigns.

Responsible for IT Division Web presence including site architecture, content development, implementation of scripts and tools, coordination of technical administration, investigation of new technologies for site improvement, adherence of ADA/Section 508 guidelines, and wide array of browser capability.
Designed University colleges and departments Web sites to customer specifications including site architecture, content development, design, implementation of scripts and forms, usability testing and coordinating domain name services.
Provided Web site training and consultation services to University departments.
Wrote, edited and designed a variety of printed and electronically published works.
Developed marketing strategies for IT division products and services.

Designed and developed marketing strategies and advertisement creation for more than 35 wireless dealer locations to increase sales and revenue.
Created monthly business plans while operating within departmental budget.
Designed promotional materials including print advertising, brochures, freestanding inserts, billboards, point-of-sale signage, radio copy and television storyboard.
Resolved management issues involving legal contracts and sales incentive programs.
Reinforced and communicated policy, pricing and promotional changes.
Coordinated build out of additional wireless dealer locations.

Designed marketing promotional materials including print advertising, brochures, freestanding inserts, billboards, point-of-sale signage, radio copy and television storyboard to increase sales and revenue for corporate and dealer channels.

Designed marketing promotional materials including print advertising, brochures, freestanding inserts, billboards, point-of-sale signage, radio copy and television storyboards to increase sales and revenue for corporate and dealer channels.
Responsible for accounts payable, budget tracking and other administrative duties.

References available upon request.